Process

How we do what we do

It’s all about the strategy process for us and this is what makes us different. Here’s our process explained.

• Market research - we look at everything including size of your market, consumption behaviour and purchase behaviour

• Customer research- we talk to your customers and also people who were interested but you haven’t been successful in converting them

• Competitor research - we look at your competitors and also leaders in other categories to see what they do well and what we can do better

And then we pull out all of the key insights and finding and present these back to you

• SWOT analysis - your business strengths, weaknesses opportunities and threats

• Target market segments - what your customers ‘look’ like from a demographic,  behavioural and purchase perspective

• Key points of difference - what makes you different from competitors and gives you a competitive advantage

• Brand story and key messages - we write how we are going to talk about your brand and what your story is

• Budget - you set the marketing budget

• Marketing plan - we create your marketing plan

  What we do will be defined by what will work best to talk to your potential customers but could include :

• Brand development (logo design, colours, fonts)

• Campaign development

• Digital & social (including websites which we build)

• Print and collateral creation

• PR & influencers

• Photography